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"field_survey_answers" => array:1 [ …1] "field_top_skin_concenrs" => [] "field_user_issuing_add" => array:1 [ …1] ] "bundle" => "skin_profile" ] 7 => array:3 [ "target_id" => "87" "entity" => array:37 [ "nid" => array:1 [ …1] "uuid" => array:1 [ …1] "vid" => array:1 [ …1] "langcode" => array:1 [ …1] "type" => array:1 [ …1] "revision_timestamp" => array:1 [ …1] "revision_uid" => array:1 [ …1] "revision_log" => [] "status" => array:1 [ …1] "uid" => array:1 [ …1] "title" => array:1 [ …1] "created" => array:1 [ …1] "changed" => array:1 [ …1] "promote" => array:1 [ …1] "sticky" => array:1 [ …1] "default_langcode" => array:1 [ …1] "revision_default" => array:1 [ …1] "revision_translation_affected" => array:1 [ …1] "metatag" => array:2 [ …2] "path" => array:1 [ …1] "menu_link" => [] "content_translation_source" => array:1 [ …1] "content_translation_outdated" => array:1 [ …1] "body" => [] "field_advertisement" => array:1 [ …1] "field_ar_base" => [] "field_ar_image" => [] 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"field_top_skin_concenrs" => [] "field_user_issuing_add" => array:1 [ …1] ] "bundle" => "skin_profile" ] 17 => array:3 [ "target_id" => "127" "entity" => array:37 [ "nid" => array:1 [ …1] "uuid" => array:1 [ …1] "vid" => array:1 [ …1] "langcode" => array:1 [ …1] "type" => array:1 [ …1] "revision_timestamp" => array:1 [ …1] "revision_uid" => array:1 [ …1] "revision_log" => [] "status" => array:1 [ …1] "uid" => array:1 [ …1] "title" => array:1 [ …1] "created" => array:1 [ …1] "changed" => array:1 [ …1] "promote" => array:1 [ …1] "sticky" => array:1 [ …1] "default_langcode" => array:1 [ …1] "revision_default" => array:1 [ …1] "revision_translation_affected" => array:1 [ …1] "metatag" => array:2 [ …2] "path" => array:1 [ …1] "menu_link" => [] "content_translation_source" => array:1 [ …1] "content_translation_outdated" => array:1 [ …1] "body" => [] "field_advertisement" => array:1 [ …1] "field_ar_base" => [] "field_ar_image" => [] "field_best_skin_features" => [] "field_image" => [] 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=> array:1 [ …1] "menu_link" => [] "content_translation_source" => array:1 [ …1] "content_translation_outdated" => array:1 [ …1] "body" => [] "field_advertisement" => array:1 [ …1] "field_ar_base" => array:1 [ …1] "field_ar_image" => [] "field_best_skin_features" => array:1 [ …1] "field_image" => array:1 [ …1] "field_image_name" => array:1 [ …1] "field_paid" => [] "field_product_recommendation" => array:1 [ …1] "field_skin_condition" => array:1 [ …1] "field_skin_profile_skin_ar" => array:1 [ …1] "field_survey_answers" => array:1 [ …1] "field_top_skin_concenrs" => array:1 [ …1] "field_user_issuing_add" => [] ] "bundle" => "skin_profile" ] 21 => array:3 [ "target_id" => "157" "entity" => array:37 [ "nid" => array:1 [ …1] "uuid" => array:1 [ …1] "vid" => array:1 [ …1] "langcode" => array:1 [ …1] "type" => array:1 [ …1] "revision_timestamp" => array:1 [ …1] "revision_uid" => array:1 [ …1] "revision_log" => [] "status" => array:1 [ …1] "uid" => array:1 [ …1] "title" => array:1 [ …1] "created" => array:1 [ …1] "changed" => array:1 [ …1] "promote" => array:1 [ …1] "sticky" => array:1 [ …1] "default_langcode" => array:1 [ …1] "revision_default" => array:1 [ …1] "revision_translation_affected" => array:1 [ …1] "metatag" => array:2 [ …2] "path" => array:1 [ …1] "menu_link" => [] "content_translation_source" => array:1 [ …1] "content_translation_outdated" => array:1 [ …1] "body" => [] "field_advertisement" => array:1 [ …1] "field_ar_base" => array:1 [ …1] "field_ar_image" => [] "field_best_skin_features" => [] "field_image" => array:1 [ …1] "field_image_name" => array:1 [ …1] "field_paid" => [] "field_product_recommendation" => [] "field_skin_condition" => [] "field_skin_profile_skin_ar" => [] "field_survey_answers" => array:1 [ …1] "field_top_skin_concenrs" => [] "field_user_issuing_add" => [] ] "bundle" => "skin_profile" ] 22 => array:3 [ "target_id" => "235" "entity" => array:37 [ "nid" => array:1 [ …1] "uuid" => array:1 [ …1] "vid" => array:1 [ …1] "langcode" => array:1 [ …1] "type" => array:1 [ …1] "revision_timestamp" => array:1 [ …1] "revision_uid" => array:1 [ …1] "revision_log" => [] "status" => array:1 [ …1] "uid" => array:1 [ …1] "title" => array:1 [ …1] "created" => array:1 [ …1] "changed" => array:1 [ …1] "promote" => array:1 [ …1] "sticky" => array:1 [ …1] "default_langcode" => array:1 [ …1] "revision_default" => array:1 [ …1] "revision_translation_affected" => array:1 [ …1] "metatag" => array:2 [ …2] "path" => array:1 [ …1] "menu_link" => [] "content_translation_source" => array:1 [ …1] "content_translation_outdated" => array:1 [ …1] "body" => [] "field_advertisement" => array:1 [ …1] "field_ar_base" => array:1 [ …1] "field_ar_image" => [] "field_best_skin_features" => [] "field_image" => array:1 [ …1] "field_image_name" => array:1 [ …1] "field_paid" => [] "field_product_recommendation" => [] "field_skin_condition" => array:1 [ …1] "field_skin_profile_skin_ar" => array:1 [ …1] "field_survey_answers" => array:1 [ …1] "field_top_skin_concenrs" => array:1 [ …1] "field_user_issuing_add" => [] ] "bundle" => "skin_profile" ] 23 => array:3 [ "target_id" => "235" "message" => "Recursion detected." "array_path" => "revision_uid.0.entity.field_skin_profile.22.entity" ] 24 => array:3 [ "target_id" => "235" "message" => "Recursion detected." "array_path" => "revision_uid.0.entity.field_skin_profile.22.entity" ] 25 => array:3 [ "target_id" => "235" "message" => "Recursion detected." "array_path" => "revision_uid.0.entity.field_skin_profile.22.entity" ] 26 => array:3 [ "target_id" => "236" "entity" => array:37 [ "nid" => array:1 [ …1] "uuid" => array:1 [ …1] "vid" => array:1 [ …1] "langcode" => array:1 [ …1] "type" => array:1 [ …1] "revision_timestamp" => array:1 [ …1] "revision_uid" => array:1 [ …1] "revision_log" => [] "status" => array:1 [ …1] "uid" => array:1 [ …1] "title" => array:1 [ …1] "created" => array:1 [ …1] "changed" => array:1 [ …1] "promote" => array:1 [ …1] "sticky" => array:1 [ …1] "default_langcode" => array:1 [ …1] "revision_default" => array:1 [ …1] "revision_translation_affected" => array:1 [ …1] "metatag" => array:2 [ …2] "path" => array:1 [ …1] "menu_link" => [] "content_translation_source" => array:1 [ …1] "content_translation_outdated" => array:1 [ …1] "body" => [] "field_advertisement" => array:1 [ …1] "field_ar_base" => array:1 [ …1] "field_ar_image" => [] "field_best_skin_features" => [] "field_image" => array:1 [ …1] "field_image_name" => array:1 [ …1] "field_paid" => [] "field_product_recommendation" => [] "field_skin_condition" => [] "field_skin_profile_skin_ar" => [] "field_survey_answers" => array:1 [ …1] "field_top_skin_concenrs" => [] "field_user_issuing_add" => [] ] "bundle" => "skin_profile" ] 27 => array:3 [ "target_id" => "236" "message" => "Recursion detected." "array_path" => "revision_uid.0.entity.field_skin_profile.26.entity" ] 28 => array:3 [ "target_id" => "241" "entity" => array:37 [ "nid" => array:1 [ …1] "uuid" => array:1 [ …1] "vid" => array:1 [ …1] "langcode" => array:1 [ …1] "type" => array:1 [ …1] "revision_timestamp" => array:1 [ …1] "revision_uid" => array:1 [ …1] "revision_log" => [] "status" => array:1 [ …1] "uid" => array:1 [ …1] "title" => array:1 [ …1] "created" => array:1 [ …1] "changed" => array:1 [ …1] "promote" => array:1 [ …1] "sticky" => array:1 [ …1] "default_langcode" => array:1 [ …1] "revision_default" => array:1 [ …1] "revision_translation_affected" => array:1 [ …1] "metatag" => array:2 [ …2] "path" => array:1 [ …1] "menu_link" => [] "content_translation_source" => array:1 [ …1] "content_translation_outdated" => array:1 [ …1] "body" => [] "field_advertisement" => array:1 [ …1] "field_ar_base" => array:1 [ …1] "field_ar_image" => [] "field_best_skin_features" => [] "field_image" => array:1 [ …1] "field_image_name" => array:1 [ …1] "field_paid" => [] "field_product_recommendation" => [] "field_skin_condition" => array:1 [ …1] "field_skin_profile_skin_ar" => array:1 [ …1] "field_survey_answers" => array:1 [ …1] "field_top_skin_concenrs" => [] "field_user_issuing_add" => [] ] "bundle" => "skin_profile" ] 29 => array:3 [ "target_id" => "241" "message" => "Recursion detected." "array_path" => "revision_uid.0.entity.field_skin_profile.28.entity" ] 30 => array:3 [ "target_id" => "241" "message" => "Recursion detected." "array_path" => "revision_uid.0.entity.field_skin_profile.28.entity" ] 31 => array:3 [ "target_id" => "241" "message" => "Recursion detected." "array_path" => "revision_uid.0.entity.field_skin_profile.28.entity" ] 32 => array:3 [ "target_id" => "241" "message" => "Recursion detected." "array_path" => "revision_uid.0.entity.field_skin_profile.28.entity" ] 33 => array:3 [ "target_id" => "246" "entity" => array:37 [ "nid" => array:1 [ …1] "uuid" => array:1 [ …1] "vid" => array:1 [ …1] "langcode" => array:1 [ …1] "type" => array:1 [ …1] "revision_timestamp" => array:1 [ …1] "revision_uid" => array:1 [ …1] "revision_log" => [] "status" => array:1 [ …1] "uid" => array:1 [ …1] "title" => array:1 [ …1] "created" => array:1 [ …1] "changed" => array:1 [ …1] "promote" => array:1 [ …1] "sticky" => array:1 [ …1] "default_langcode" => array:1 [ …1] "revision_default" => array:1 [ …1] "revision_translation_affected" => array:1 [ …1] "metatag" => array:2 [ …2] "path" => array:1 [ …1] "menu_link" => [] "content_translation_source" => array:1 [ …1] "content_translation_outdated" => array:1 [ …1] "body" => [] "field_advertisement" => array:1 [ …1] "field_ar_base" => [] "field_ar_image" => [] "field_best_skin_features" => [] "field_image" => array:1 [ …1] "field_image_name" => array:1 [ …1] "field_paid" => [] "field_product_recommendation" => [] "field_skin_condition" => [] "field_skin_profile_skin_ar" => array:1 [ …1] "field_survey_answers" => array:1 [ …1] "field_top_skin_concenrs" => [] "field_user_issuing_add" => [] ] "bundle" => "skin_profile" ] 34 => array:3 [ "target_id" => "246" "message" => "Recursion detected." "array_path" => "revision_uid.0.entity.field_skin_profile.33.entity" ] 35 => array:3 [ "target_id" => "246" "message" => "Recursion detected." "array_path" => "revision_uid.0.entity.field_skin_profile.33.entity" ] 36 => array:3 [ "target_id" => "246" "message" => "Recursion detected." 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"path" => array:1 [ …1] "menu_link" => [] "content_translation_source" => array:1 [ …1] "content_translation_outdated" => array:1 [ …1] "body" => [] "field_advertisement" => array:1 [ …1] "field_ar_base" => [] "field_ar_image" => [] "field_best_skin_features" => [] "field_image" => array:1 [ …1] "field_image_name" => array:1 [ …1] "field_paid" => [] "field_product_recommendation" => [] "field_skin_condition" => array:1 [ …1] "field_skin_profile_skin_ar" => array:1 [ …1] "field_survey_answers" => array:1 [ …1] "field_top_skin_concenrs" => [] "field_user_issuing_add" => [] ] "bundle" => "skin_profile" ] 49 => array:3 [ "target_id" => "647" "entity" => array:37 [ "nid" => array:1 [ …1] "uuid" => array:1 [ …1] "vid" => array:1 [ …1] "langcode" => array:1 [ …1] "type" => array:1 [ …1] "revision_timestamp" => array:1 [ …1] "revision_uid" => array:1 [ …1] "revision_log" => [] "status" => array:1 [ …1] "uid" => array:1 [ …1] "title" => array:1 [ …1] "created" => array:1 [ …1] "changed" => 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"array_path" => "revision_uid.0.entity.field_skin_profile.73.entity" ] 75 => array:3 [ "target_id" => "1325" "entity" => array:37 [ …37] "bundle" => "skin_profile" ] 76 => array:3 [ "target_id" => "1326" "entity" => array:37 [ …37] "bundle" => "skin_profile" ] 77 => array:3 [ "target_id" => "1327" "entity" => array:37 [ …37] "bundle" => "skin_profile" ] 78 => array:3 [ "target_id" => "1331" "entity" => array:37 [ …37] "bundle" => "skin_profile" ] 79 => array:3 [ "target_id" => "1349" "entity" => array:37 [ …37] "bundle" => "skin_profile" ] 80 => array:3 [ "target_id" => "1350" "entity" => array:37 [ …37] "bundle" => "skin_profile" ] 81 => array:3 [ "target_id" => "1351" "entity" => array:37 [ …37] "bundle" => "skin_profile" ] 82 => array:3 [ "target_id" => "1421" "entity" => array:37 [ …37] "bundle" => "skin_profile" ] 83 => array:3 [ "target_id" => "1427" "entity" => array:37 [ …37] "bundle" => "skin_profile" ] 84 => array:3 [ "target_id" => "1429" "entity" => array:37 [ …37] "bundle" => "skin_profile" ] 85 => array:3 [ "target_id" => "1431" "entity" => array:37 [ …37] "bundle" => "skin_profile" ] 86 => array:3 [ "target_id" => "1458" "entity" => array:37 [ …37] "bundle" => "skin_profile" ] 87 => array:3 [ "target_id" => "1482" "entity" => array:37 [ …37] "bundle" => "skin_profile" ] 88 => array:3 [ "target_id" => "1500" "entity" => array:37 [ …37] "bundle" => "skin_profile" ] 89 => array:3 [ "target_id" => "1539" "entity" => array:37 [ …37] "bundle" => "skin_profile" ] 90 => array:3 [ "target_id" => "1587" "entity" => array:37 [ …37] "bundle" => "skin_profile" ] 91 => array:3 [ "target_id" => "1592" "entity" => array:37 [ …37] "bundle" => "skin_profile" ] 92 => array:3 [ "target_id" => "147" "message" => "Recursion detected." 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"array_path" => "revision_uid.0.entity" ] ] "title" => array:1 [ 0 => array:1 [ "value" => "Brands and the Finace of Sustainability" ] ] "created" => array:1 [ 0 => array:1 [ "value" => "1734475299" ] ] "changed" => array:1 [ 0 => array:1 [ "value" => "1734539207" ] ] "promote" => array:1 [ 0 => array:1 [ "value" => "1" ] ] "sticky" => array:1 [ 0 => array:1 [ "value" => "0" ] ] "default_langcode" => array:1 [ 0 => array:1 [ "value" => "1" ] ] "revision_default" => array:1 [ 0 => array:1 [ "value" => "1" ] ] "revision_translation_affected" => array:1 [ 0 => array:1 [ "value" => "1" ] ] "metatag" => array:3 [ 0 => array:2 [ "tag" => "meta" "attributes" => array:2 [ "name" => "title" "content" => "Brands and the Finace of Sustainability | Tejo" ] ] 1 => array:2 [ "tag" => "meta" "attributes" => array:2 [ "name" => "description" "content" => "The Financial Impacts of Sustainability on Cosmetic BrandsIn the modern beauty industry, sustainability is more than just a buzzword—it’s a necessity. Consumers are becoming increasingly aware of the environmental impact of their purchasing decisions, pushing cosmetic brands to rethink their practices. According to sustainability expert Stefan Pagacik, integrating sustainable practices into cosmetic brands can not only benefit the planet but also positively impact the bottom line." ] ] 2 => array:2 [ "tag" => "link" "attributes" => array:2 [ "rel" => "canonical" "href" => "https://stage.tejo.ca/node/1532" ] ] ] "path" => array:1 [ 0 => array:1 [ "langcode" => "en" ] ] "menu_link" => [] "content_translation_source" => array:1 [ 0 => array:1 [ "value" => "und" ] ] "content_translation_outdated" => array:1 [ 0 => array:1 [ "value" => "0" ] ] "body" => array:1 [ 0 => array:3 [ "value" => "<h2><strong>The Financial Impacts of Sustainability on Cosmetic Brands</strong></h2><p dir="ltr">In the modern beauty industry, sustainability is more than just a buzzword—it’s a necessity. Consumers are becoming increasingly aware of the environmental impact of their purchasing decisions, pushing cosmetic brands to rethink their practices. According to sustainability expert Stefan Pagacik, integrating sustainable practices into cosmetic brands can not only benefit the planet but also positively impact the bottom line. As Pagacik notes, sustainability is no longer just the right thing to do; it’s also a smart financial strategy that can lead to long-term business success.</p><h3 dir="ltr"><a href="https://www.sciencedirect.com/science/article/pii/S2352554123002127"><strong>Sustainability</strong></a><strong>: A Profitable Investment</strong></h3><p dir="ltr">For cosmetic brands, sustainability is often seen as a pathway to improving environmental impact, but it can also have substantial financial benefits. Pagacik emphasizes that consumers are increasingly choosing brands that align with their ethical values. “People are more conscious of what they buy and where it comes from,” he explains. “When cosmetic brands are transparent about their sustainable practices, they build trust with their customers.”</p><p dir="ltr"><a href="https://sustainable-earth.org/cosmetic-ingredients/">Implementing sustainable practices</a> can lead to numerous financial advantages for cosmetic brands. Here are a few key ways sustainability can improve the bottom line:</p><h4 dir="ltr"><a href="https://sigwatch.com/sustainabilitys-impact-on-consumer-loyalty-a-double-edged-sword/"><strong>1. Attracting a More Loyal Consumer Base</strong></a></h4><p dir="ltr">Today’s consumers are more discerning than ever. They want to feel good about the products they purchase, and sustainability is an important factor in their decision-making process. Brands that can prove their commitment to sustainability—whether through certifications, eco-friendly packaging, or ethically sourced ingredients—often see stronger customer loyalty. “Sustainability isn’t just a trend; it’s becoming a core value for many consumers,” says Pagacik. As a result, cosmetic brands that invest in sustainability are likely to see repeat business from customers who share those same values.</p><h4 dir="ltr"><strong>2. Reducing Operational Costs</strong></h4><p dir="ltr">While the initial investment in sustainable practices might seem high, the long-term cost savings can be significant. For example, using energy-efficient manufacturing processes, reducing water usage, and minimizing waste can lower operational expenses. Pagacik notes that companies that reduce waste—whether it’s through better inventory management, streamlined production, or reduced packaging—can reduce costs while also benefiting the environment.</p><p dir="ltr">Moreover, by transitioning to a more sustainable supply chain, brands can reduce the costs associated with sourcing raw materials and packaging. </p><h4><strong>3. Enhanced Brand Reputation and Market Differentiation</strong></h4><p dir="ltr">In a competitive industry, standing out is crucial. Cosmetic brands that embrace sustainability differentiate themselves from others in the market. Sustainability is not only attractive to customers but also to investors and stakeholders who are increasingly prioritizing ethical business practices. Brands that build a reputation for environmental responsibility can leverage this to attract media attention, partnerships, and new customers. “A brand’s commitment to sustainability can become a powerful marketing tool,” Pagacik explains, emphasizing that being a sustainability leader can establish a brand as a trusted authority in the market.</p><h4 dir="ltr"><strong>4. Meeting Consumer Demand for Ethical Products</strong></h4><p dir="ltr">Consumer demand for sustainable products in the beauty industry is rapidly increasing.<a href="https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/consumers-care-about-sustainability-and-back-it-up-with-their-wallets"> According to a 2023 report from McKinsey, 60% of global consumers consider sustainability when making purchasing decisions</a>. As consumers demand more transparency and eco-friendly options, brands that do not align with these values may fall behind. Therefore, adopting sustainable practices is essential for staying relevant and meeting customer expectations. Cosmetic brands that offer cruelty-free, vegan, and ethically sourced products can tap into this expanding market.</p><h3 dir="ltr"><strong>Easy Steps to Make Your Cosmetic Brand More Sustainable</strong></h3><p dir="ltr">For cosmetic brand owners, implementing sustainability practices may seem overwhelming at first, but there are several easy, cost-effective steps to get started. According to Pagacik, small changes can lead to significant improvements over time. Here are a few actionable steps that cosmetic brands can take to become more sustainable:</p><h4 dir="ltr"><strong>1. Use Eco-Friendly Ingredients</strong></h4><p dir="ltr">One of the simplest ways to make a brand more sustainable is by choosing ingredients that are organic, ethically sourced, and cruelty-free. Brands should opt for plant-based ingredients and avoid harmful chemicals like parabens, PFAS,microplastics, and phthalates, which are increasingly seen as harmful to both consumers and the environment. By sourcing raw materials responsibly, brands can ensure that their products align with sustainable practices and appeal to environmentally conscious consumers.</p><h4 dir="ltr"><strong>2. Reduce Packaging Waste</strong></h4><p dir="ltr">Packaging waste is a major issue in the beauty industry, but brands can take steps to minimize their environmental footprint. Using recyclable or biodegradable packaging, reducing excess packaging, and offering refillable options are all ways to reduce waste. Pagacik suggests that cosmetic brands move toward minimalist packaging that emphasizes functionality and sustainability over flashy designs. In addition, offering customers refillable options for products like moisturizers or shampoos can create a more sustainable product lifecycle and foster customer loyalty.</p><h4 dir="ltr"><strong>3. Transition to Energy-Efficient Production</strong></h4><p dir="ltr">Energy consumption in manufacturing processes is one area where cosmetic brands can make a big difference. By upgrading to energy-efficient machinery, optimizing production lines, and reducing waste, brands can significantly reduce their carbon footprint. In the long run, these improvements can lead to substantial cost savings on energy bills, which can be reinvested into other sustainable initiatives.</p><h4 dir="ltr"><strong>4. Offset Carbon Emissions</strong></h4><p dir="ltr">Cosmetic brands can make a positive impact by implementing carbon offset programs, where they invest in projects that reduce or eliminate the carbon emissions generated during production. This could include initiatives like planting trees, supporting renewable energy projects, or investing in energy-efficient technologies. Carbon offsetting can help brands neutralize their environmental impact and improve their sustainability credentials.</p><h4 dir="ltr"><strong>5. Increase Transparency and Communication</strong></h4><p dir="ltr">Finally, cosmetic brands should be transparent about their sustainability efforts. Customers value honesty, and providing clear information about sourcing, production processes, and ingredient transparency builds trust. Using certifications such as Fair Trade, Leaping Bunny, or ECOCERT on products can serve as proof of a brand's commitment to ethical and sustainable practices.</p><h3 dir="ltr"><strong>Conclusion: The Future of Sustainability in Cosmetics</strong></h3><p dir="ltr">Sustainability is no longer a niche concern—it’s a driving force in the beauty industry. As Stefan Pagacik points out, sustainability can be a win-win for cosmetic brands: it helps the environment and improves the bottom line. Brands that prioritize sustainability will not only attract a growing base of ethically-minded consumers but will also benefit from long-term cost savings, stronger brand reputation, and increased market differentiation.</p><p dir="ltr">The time for cosmetic brands to embrace sustainability is now. By adopting even small changes in packaging, ingredient sourcing, and production processes, brands can make a significant impact on the environment while reaping financial rewards. 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