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As consumers increasingly demand eco-friendly products, brands, both large and small, are under pressure to adopt sustainable practices. However, transitioning to sustainable packaging and processes can be a daunting challenge, particularly for indie and startup brands. Drawing on insights from Brad Levin, an expert in sustainable packaging, this article explores practical steps brands can take to make their products more sustainable without breaking the bank.</p><h3 dir="ltr"><strong>1. Focus on Efficiency and Affordability</strong></h3><p dir="ltr">One of the key points Brad emphasizes is the need for efficiency. Larger companies may have the resources to implement sustainable practices, but the real challenge lies in making these practices accessible to smaller brands. For many indie brands, high costs and complex processes can prevent them from adopting sustainable packaging.</p><p dir="ltr">Brad suggests that the future of sustainability in the industry lies in finding ways to produce sustainable packaging that is not only environmentally friendly but also cost-effective. By investing in technologies that increase manufacturing efficiency—allowing brands to buy smaller quantities of sustainable packaging without excessive costs—indie and startup brands can enter the sustainable space without facing financial strain. This will help them remain competitive while contributing to a greener planet.</p><h3 dir="ltr"><strong>2. </strong><a href="https://blog.cleanhub.com/how-to-reduce-plastic-in-cosmetics"><strong>Start Sustainable from the Beginning</strong></a></h3><p dir="ltr">For established companies, transitioning to sustainable packaging often involves a costly and disruptive process. This includes redesigning packaging, updating manufacturing equipment, and managing the transition while using up old inventory. However, Brad believes that if smaller brands can adopt sustainable packaging practices from the start, they can avoid these challenges as they scale.</p><p dir="ltr">By starting with eco-friendly materials and processes, indie brands can streamline their growth and avoid the complex and expensive process of retrofitting older products. This proactive approach not only saves money in the long run but also positions these brands as leaders in sustainability from day one.</p><h3 dir="ltr"><strong>3. Simplify the Recycling Process for Consumers</strong></h3><p dir="ltr">Consumers are increasingly looking for products that are easy to recycle, but c<a href="https://beautipak.com/recycle-makeup-packaging/">omplicated packaging can turn them away</a>. Brad points out that consumers appreciate packaging that does not require separating materials into different bins. Simplifying the recycling process makes it more accessible for consumers and encourages them to participate in sustainable practices.</p><p dir="ltr">Brands can make sustainability easier for their customers by opting for single-material packaging that can be recycled together. Clear labeling, such as the recycling triangle, helps consumers understand how to dispose of products responsibly. Simplicity in packaging design not only appeals to eco-conscious customers but also helps brands build a reputation for being environmentally friendly.</p><h3 dir="ltr"><strong>4. Leverage Clear and Effective Branding</strong></h3><p dir="ltr">For many consumers, understanding the sustainability of a product often comes down to how it's communicated. Brad suggests that brands should take advantage of clear labeling, such as the widely recognized recycling triangle, to make sustainability visible. This helps reassure customers that they are making eco-friendly choices.</p><p dir="ltr">In addition to labeling, brands can<a href="https://www.bazaarvoice.com/blog/a-complete-guide-to-authentic-sustainable-branding/"> incorporate sustainability into their overall brand identity</a>. Marketing materials, advertisements, and social media can all be used to highlight a brand’s commitment to sustainable practices. Consumers are more likely to choose products from brands they trust, and being transparent about sustainability efforts can build customer loyalty.</p><h3 dir="ltr"><strong>5. Collaborate with Retailers to Highlight Sustainable Products</strong></h3><p dir="ltr">While the responsibility for sustainable practices largely lies with the brand, Brad highlights that retailers can play an important role in helping consumers make informed decisions. Retailers can consider creating sections dedicated to sustainable products or labeling products that meet certain environmental standards. This can guide consumers toward eco-friendly options and help smaller brands stand out.</p><p dir="ltr">However, it’s important to note that, according to Brad, <a href="https://hbr.org/2024/03/how-to-market-sustainable-products">the real driving force for sustainability must come from the brand itself</a>. Retailers can provide support, but brands must lead the charge by integrating sustainability into their mission and values.</p><h3 dir="ltr"><strong>6. Explore New Technologies, But Keep It Simple</strong></h3><p dir="ltr">Technology, such as 3D printing and AI, has the potential to revolutionize packaging design and procurement. However, Brad acknowledges that while these technologies are promising, they shouldn't act as a distraction to the business. </p><p dir="ltr">Instead of relying on cutting-edge technology right away, Brad advocates for simplicity. For example Tejo's AI skin scan is easy to implement and can help you better connect with and understand your clients. Tejo can even be incorporated on packaging with a QR code. </p><h3 dir="ltr"><strong>7. Support the Startup Community and Innovate Together</strong></h3><p dir="ltr">Ultimately, Brad believes that the key to driving the industry forward lies in empowering indie brands and startups to embrace sustainability from the outset. Large companies have the resources to make significant strides in sustainability, but it’s the innovative, nimble startups that will lead the charge in the coming years.</p><p dir="ltr">Supporting this community involves creating systems and infrastructure that make sustainable materials more affordable and accessible. Additionally, focusing on improving recycling processes and developing new, recyclable materials will further benefit brands and consumers alike.</p><h3 dir="ltr"><strong>Conclusion</strong></h3><p dir="ltr">Sustainability is no longer a luxury in the beauty and wellness industry—it’s a necessity. By focusing on efficiency, starting sustainable practices early, simplifying recycling for consumers, and leveraging clear branding, brands of all sizes can contribute to a greener future. Although the road to sustainability may seem challenging, especially for smaller brands, with the right strategies in place, the beauty industry can continue to evolve toward a more eco-friendly, sustainable future.</p><p dir="ltr">Brad Levin’s insights offer a roadmap for brands seeking to navigate this transformation while remaining true to their identity and mission. 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#itemDefinition: Drupal\Core\Field\TypedData\FieldItemDataDefinition {#3400 #definition: array:2 [ "type" => "field_item:boolean" "settings" => array:2 [ "on_label" => Drupal\Core\StringTranslation\TranslatableMarkup {#3401 #string: "On" #arguments: [] #translatedMarkup: null #options: [] #stringTranslation: null } "off_label" => Drupal\Core\StringTranslation\TranslatableMarkup {#3402 #string: "Off" #arguments: [] #translatedMarkup: null #options: [] #stringTranslation: null } ] ] #typedDataManager: null #fieldDefinition: Drupal\Core\Field\BaseFieldDefinition {#3397} } #type: "boolean" #propertyDefinitions: null #schema: null #indexes: [] } "metatag" => Drupal\Core\Field\BaseFieldDefinition {#3403 #definition: array:10 [ "label" => Drupal\Core\StringTranslation\TranslatableMarkup {#3404 #string: "Metatags (Hidden field for JSON support)" #arguments: [] #translatedMarkup: null #options: [] #stringTranslation: null } "description" => Drupal\Core\StringTranslation\TranslatableMarkup {#3405 #string: "The computed meta tags for the entity." #arguments: [] #translatedMarkup: null #options: [] #stringTranslation: null } "computed" => true "translatable" => true "read-only" => true "entity_type" => "node" "cardinality" => -1 "provider" => "metatag" "field_name" => "metatag" "bundle" => null ] #typedDataManager: null #itemDefinition: Drupal\Core\Field\TypedData\FieldItemDataDefinition {#3406 #definition: array:2 [ "type" => "field_item:metatag_computed" "settings" => [] ] #typedDataManager: null #fieldDefinition: Drupal\Core\Field\BaseFieldDefinition {#3403} } #type: "metatag_computed" #propertyDefinitions: null #schema: null #indexes: [] } "path" => Drupal\Core\Field\BaseFieldDefinition {#3407 #definition: array:8 [ "label" => Drupal\Core\StringTranslation\TranslatableMarkup {#3408 #string: "URL alias" #arguments: [] #translatedMarkup: null #options: [] #stringTranslation: null } "translatable" => true "display" => array:1 [ "form" => array:2 [ "options" => array:2 [ "type" => "path" "weight" => 30 ] "configurable" => true ] ] "computed" => true "provider" => "path" "field_name" => "path" "entity_type" => "node" "bundle" => null ] #typedDataManager: null #itemDefinition: Drupal\Core\Field\TypedData\FieldItemDataDefinition {#3409 #definition: array:2 [ "type" => "field_item:path" "settings" => [] ] #typedDataManager: null #fieldDefinition: Drupal\Core\Field\BaseFieldDefinition {#3407} } #type: "path" #propertyDefinitions: null #schema: null #indexes: [] } "menu_link" => Drupal\Core\Field\BaseFieldDefinition {#3410 #definition: array:12 [ "label" => Drupal\Core\StringTranslation\TranslatableMarkup {#3411 #string: "Menu link" #arguments: [] #translatedMarkup: null #options: [] #stringTranslation: null } "description" => Drupal\Core\StringTranslation\TranslatableMarkup {#3412 #string: "Computed menu link for the node (only available during node saving)." #arguments: [] #translatedMarkup: null #options: [] #stringTranslation: null } "revisionable" => true "class" => "\Drupal\token\MenuLinkFieldItemList" "translatable" => true "internal" => true "display" => array:2 [ "view" => array:1 [ "options" => array:2 [ "label" => "hidden" "region" => "hidden" ] ] "form" => array:1 [ "options" => array:1 [ "region" => "hidden" ] ] ] "computed" => true "provider" => "token" "field_name" => "menu_link" "entity_type" => "node" "bundle" => null ] #typedDataManager: null #itemDefinition: Drupal\Core\Field\TypedData\FieldItemDataDefinition {#3413 #definition: array:2 [ "type" => "field_item:entity_reference" "settings" => array:3 [ "target_type" => "menu_link_content" "handler" => "default" "handler_settings" => [] ] ] #typedDataManager: null #fieldDefinition: Drupal\Core\Field\BaseFieldDefinition {#3410} } #type: "entity_reference" #propertyDefinitions: null #schema: null #indexes: [] } "content_translation_source" => Drupal\Core\Field\BaseFieldDefinition {#3414 #definition: array:10 [ "label" => Drupal\Core\StringTranslation\TranslatableMarkup {#3415 #string: "Translation source" #arguments: [] #translatedMarkup: null #options: [] #stringTranslation: null } "description" => Drupal\Core\StringTranslation\TranslatableMarkup {#3416 #string: "The source language from which this translation was created." #arguments: [] #translatedMarkup: null #options: [] #stringTranslation: null } "default_value" => array:1 [ 0 => array:1 [ "value" => "und" ] ] "initial_value" => array:1 [ 0 => array:1 [ "value" => "und" ] ] "revisionable" => true "translatable" => true "provider" => "content_translation" "field_name" => "content_translation_source" "entity_type" => "node" "bundle" => null ] #typedDataManager: null #itemDefinition: Drupal\Core\Field\TypedData\FieldItemDataDefinition {#3417 #definition: array:2 [ "type" => "field_item:language" "settings" => [] ] #typedDataManager: null #fieldDefinition: Drupal\Core\Field\BaseFieldDefinition {#3414} } #type: "language" #propertyDefinitions: null #schema: null #indexes: [] } "content_translation_outdated" => Drupal\Core\Field\BaseFieldDefinition {#3418 #definition: array:10 [ "label" => Drupal\Core\StringTranslation\TranslatableMarkup {#3419 #string: "Translation outdated" #arguments: [] #translatedMarkup: null #options: [] #stringTranslation: null } "description" => Drupal\Core\StringTranslation\TranslatableMarkup {#3420 #string: "A boolean indicating whether this translation needs to be updated." #arguments: [] #translatedMarkup: null #options: [] #stringTranslation: null } "default_value" => array:1 [ 0 => array:1 [ "value" => false ] ] "initial_value" => array:1 [ 0 => array:1 [ "value" => false ] ] "revisionable" => true "translatable" => true "provider" => "content_translation" "field_name" => "content_translation_outdated" "entity_type" => "node" "bundle" => null ] #typedDataManager: null #itemDefinition: Drupal\Core\Field\TypedData\FieldItemDataDefinition {#3421 #definition: array:2 [ "type" => "field_item:boolean" "settings" => array:2 [ "on_label" => Drupal\Core\StringTranslation\TranslatableMarkup {#3422 #string: "On" #arguments: [] #translatedMarkup: null #options: [] #stringTranslation: null } "off_label" => Drupal\Core\StringTranslation\TranslatableMarkup {#3423 #string: "Off" #arguments: [] #translatedMarkup: null #options: [] #stringTranslation: null } ] ] #typedDataManager: null #fieldDefinition: Drupal\Core\Field\BaseFieldDefinition {#3418} } #type: "boolean" #propertyDefinitions: null #schema: null #indexes: [] } "body" => Drupal\field\Entity\FieldConfig {#3424 #entityTypeId: "field_config" #enforceIsNew: null #typedData: null #cacheContexts: array:1 [ 0 => "languages:language_interface" ] #cacheTags: [] #cacheMaxAge: -1 #_serviceIds: [] #_entityStorages: [] #originalId: "node.article.body" #status: true #uuid: "8352d305-59ab-45d7-8292-00e6c3e9aba6" -isUninstalling: false #langcode: "en" #third_party_settings: [] #_core: array:1 [ "default_config_hash" => "4Wxs1LseZ8JsNwD9uJVIbzZqG35yQXN8Eo1Hub6NMuI" ] #trustedData: false #dependencies: array:2 [ "config" => array:2 [ 0 => "field.storage.node.body" 1 => "node.type.article" ] "module" => array:1 [ 0 => "text" ] ] #isSyncing: false #id: "node.article.body" #field_name: "body" #field_type: "text_with_summary" #entity_type: "node" #bundle: "article" #label: "Body" #description: "" #settings: array:3 [ "display_summary" => true "required_summary" => false "allowed_formats" => [] ] #required: false #translatable: true #default_value: [] #default_value_callback: "" #fieldStorage: null #itemDefinition: null #constraints: [] #propertyConstraints: [] #deleted: false +original: ? Drupal\field\Entity\FieldConfig } "comment" => Drupal\field\Entity\FieldConfig {#3425 #entityTypeId: "field_config" #enforceIsNew: null #typedData: null #cacheContexts: array:1 [ 0 => "languages:language_interface" ] #cacheTags: [] #cacheMaxAge: -1 #_serviceIds: [] #_entityStorages: [] #originalId: "node.article.comment" #status: true #uuid: "284e0758-3599-4d3f-9b27-419659df6edc" -isUninstalling: false #langcode: "en" #third_party_settings: [] #_core: array:1 [ "default_config_hash" => "UqXlkKC4v2-bDfWx4zcXQrD5YIi3d5byENEmWv-G_Uc" ] #trustedData: false #dependencies: array:2 [ "config" => array:2 [ 0 => "field.storage.node.comment" 1 => "node.type.article" ] "module" => array:1 [ 0 => "comment" ] ] #isSyncing: false #id: "node.article.comment" #field_name: "comment" #field_type: "comment" #entity_type: "node" #bundle: "article" #label: "Comments" #description: "" #settings: array:5 [ "default_mode" => 1 "per_page" => 50 "anonymous" => 0 "form_location" => true "preview" => 1 ] #required: false #translatable: true #default_value: array:1 [ 0 => array:6 [ "status" => 0 "cid" => 0 "last_comment_timestamp" => 0 "last_comment_name" => null "last_comment_uid" => 0 "comment_count" => 0 ] ] #default_value_callback: "" #fieldStorage: null #itemDefinition: null #constraints: [] #propertyConstraints: [] #deleted: false +original: ? Drupal\field\Entity\FieldConfig } "field_brand_node" => Drupal\field\Entity\FieldConfig {#3426 #entityTypeId: "field_config" #enforceIsNew: null #typedData: null #cacheContexts: array:1 [ 0 => "languages:language_interface" ] #cacheTags: [] #cacheMaxAge: -1 #_serviceIds: [] #_entityStorages: [] #originalId: "node.article.field_brand_node" #status: true #uuid: "0d2066b4-9c01-4020-a32f-0810be622ce1" -isUninstalling: false #langcode: "en" #third_party_settings: [] #_core: [] #trustedData: false #dependencies: array:1 [ "config" => array:5 [ 0 => "field.storage.node.field_brand_node" 1 => "group.type.brand" 2 => "group.type.distributor" 3 => "group.type.spa" 4 => "node.type.article" ] ] #isSyncing: false #id: "node.article.field_brand_node" #field_name: "field_brand_node" #field_type: "entity_reference" #entity_type: "node" #bundle: "article" #label: "group" #description: "" #settings: array:2 [ "handler" => "default:group" "handler_settings" => array:4 [ "target_bundles" => array:3 [ "distributor" => "distributor" "spa" => "spa" "brand" => "brand" ] "sort" => array:2 [ "field" => "_none" "direction" => "ASC" ] "auto_create" => false "auto_create_bundle" => "spa" ] ] #required: false #translatable: true #default_value: [] #default_value_callback: "" #fieldStorage: null #itemDefinition: null #constraints: [] #propertyConstraints: [] #deleted: false +original: ? Drupal\field\Entity\FieldConfig } "field_image" => Drupal\field\Entity\FieldConfig {#3427 #entityTypeId: "field_config" #enforceIsNew: null #typedData: null #cacheContexts: array:1 [ 0 => "languages:language_interface" ] #cacheTags: [] #cacheMaxAge: -1 #_serviceIds: [] #_entityStorages: [] #originalId: "node.article.field_image" #status: true #uuid: "7e052338-5d35-4659-bd42-864ded6f12b9" -isUninstalling: false #langcode: "en" #third_party_settings: array:1 [ "content_translation" => array:1 [ "translation_sync" => array:3 [ "alt" => "alt" "title" => "title" "file" => "0" ] ] ] #_core: array:1 [ "default_config_hash" => "PmVL51L3A9QGbPLoeLHw5epAPszeZRasCeC3imeeDRQ" ] #trustedData: false #dependencies: array:2 [ "config" => array:2 [ 0 => "field.storage.node.field_image" 1 => "node.type.article" ] "module" => array:2 [ 0 => "content_translation" 1 => "image" ] ] #isSyncing: false #id: "node.article.field_image" #field_name: "field_image" #field_type: "image" #entity_type: "node" #bundle: "article" #label: "Image" #description: "" #settings: array:12 [ "handler" => "default:file" "handler_settings" => [] "file_directory" => "[date:custom:Y]-[date:custom:m]" "file_extensions" => "png gif jpg jpeg" "max_filesize" => "" "max_resolution" => "" "min_resolution" => "" "alt_field" => true "alt_field_required" => true "title_field" => false "title_field_required" => false "default_image" => array:5 [ "uuid" => null "alt" => "" "title" => "" "width" => null "height" => null ] ] #required: false #translatable: true #default_value: [] #default_value_callback: "" #fieldStorage: null #itemDefinition: null #constraints: [] #propertyConstraints: [] #deleted: false +original: ? Drupal\field\Entity\FieldConfig } "field_product_brand" => Drupal\field\Entity\FieldConfig {#3428 #entityTypeId: "field_config" #enforceIsNew: null #typedData: null #cacheContexts: array:1 [ 0 => "languages:language_interface" ] #cacheTags: [] #cacheMaxAge: -1 #_serviceIds: [] #_entityStorages: [] #originalId: "node.article.field_product_brand" #status: true #uuid: "378a09fc-69fd-4989-9a29-955535632d5a" -isUninstalling: false #langcode: "en" #third_party_settings: [] #_core: [] #trustedData: false #dependencies: array:1 [ "config" => array:3 [ 0 => "field.storage.node.field_product_brand" 1 => "group.type.brand" 2 => "node.type.article" ] ] #isSyncing: false #id: "node.article.field_product_brand" #field_name: "field_product_brand" #field_type: "entity_reference" #entity_type: "node" #bundle: "article" #label: "product brand" #description: "" #settings: array:2 [ "handler" => "default:group" "handler_settings" => array:4 [ "target_bundles" => array:1 [ "brand" => "brand" ] "sort" => array:2 [ "field" => "_none" "direction" => "ASC" ] "auto_create" => false "auto_create_bundle" => "" ] ] #required: false #translatable: true #default_value: [] #default_value_callback: "" #fieldStorage: null #itemDefinition: null #constraints: [] #propertyConstraints: [] #deleted: false +original: ? Drupal\field\Entity\FieldConfig } "field_tags" => Drupal\field\Entity\FieldConfig {#3429 #entityTypeId: "field_config" #enforceIsNew: null #typedData: null #cacheContexts: array:1 [ 0 => "languages:language_interface" ] #cacheTags: [] #cacheMaxAge: -1 #_serviceIds: [] #_entityStorages: [] #originalId: "node.article.field_tags" #status: true #uuid: "34a0d997-c20e-4670-a131-e8615a87577a" -isUninstalling: false #langcode: "en" #third_party_settings: [] #_core: array:1 [ "default_config_hash" => "QdUgf_beeoaPiyKorFv0q1fcJpWH_uZTqe_xoVJacrw" ] #trustedData: false #dependencies: array:1 [ "config" => array:3 [ 0 => "field.storage.node.field_tags" 1 => "node.type.article" 2 => "taxonomy.vocabulary.tags" ] ] #isSyncing: false #id: "node.article.field_tags" #field_name: "field_tags" #field_type: "entity_reference" #entity_type: "node" #bundle: "article" #label: "Tags" #description: "Enter a comma-separated list. For example: Amsterdam, Mexico City, "Cleveland, Ohio"" #settings: array:2 [ "handler" => "default:taxonomy_term" "handler_settings" => array:3 [ "target_bundles" => array:1 [ "tags" => "tags" ] "sort" => array:1 [ "field" => "_none" ] "auto_create" => true ] ] #required: false #translatable: true #default_value: [] #default_value_callback: "" #fieldStorage: null #itemDefinition: null #constraints: [] #propertyConstraints: [] #deleted: false +original: ? Drupal\field\Entity\FieldConfig } "layout_builder__layout" => Drupal\field\Entity\FieldConfig {#3430 #entityTypeId: "field_config" #enforceIsNew: null #typedData: null #cacheContexts: array:1 [ 0 => "languages:language_interface" ] #cacheTags: [] #cacheMaxAge: -1 #_serviceIds: [] #_entityStorages: [] #originalId: "node.article.layout_builder__layout" #status: true #uuid: "06e366ba-3b21-43cd-90a9-f75320dd8814" -isUninstalling: false #langcode: "en" #third_party_settings: [] #_core: [] #trustedData: false #dependencies: array:2 [ "config" => array:2 [ 0 => "field.storage.node.layout_builder__layout" 1 => "node.type.article" ] "module" => array:1 [ 0 => "layout_builder" ] ] #isSyncing: false #id: "node.article.layout_builder__layout" #field_name: "layout_builder__layout" #field_type: "layout_section" #entity_type: "node" #bundle: "article" #label: "Layout" #description: "" #settings: [] #required: false #translatable: false #default_value: [] #default_value_callback: "" #fieldStorage: null #itemDefinition: null #constraints: [] #propertyConstraints: [] #deleted: false +original: ? Drupal\field\Entity\FieldConfig } ] #languages: array:5 [ "en" => Drupal\Core\Language\Language {#3255 #name: "English" #id: "en" #direction: "ltr" #weight: 0 #locked: false } "fr" => Drupal\Core\Language\Language {#3256 #name: "French" #id: "fr" #direction: "ltr" #weight: 1 #locked: false } "zh-hans" => Drupal\Core\Language\Language {#2275 #name: "Chinese, Simplified" #id: "zh-hans" #direction: "ltr" #weight: 2 #locked: false } "und" => Drupal\Core\Language\Language {#3257 #name: "Not specified" #id: "und" #direction: "ltr" #weight: 4 #locked: true } "zxx" => Drupal\Core\Language\Language {#3252 #name: "Not applicable" #id: "zxx" #direction: "ltr" #weight: 5 #locked: true } ] #langcodeKey: "langcode" #defaultLangcodeKey: "default_langcode" #activeLangcode: "x-default" #enforceDefaultTranslation: null #defaultLangcode: "en" #translations: array:1 [ "x-default" => array:1 [ "status" => 1 ] ] #translationInitialize: false #newRevision: false #isDefaultRevision: "1" #entityKeys: array:4 [ "bundle" => "article" "id" => "1535" "revision" => "2166" "uuid" => "29c4c302-9f39-47b8-914e-daddf5467324" ] #translatableEntityKeys: array:8 [ "label" => array:1 [ "x-default" => "How Brands Can Make Their Products More Sustainable: Insights from Brad Levin" ] "langcode" => array:1 [ "x-default" => "en" ] "status" => array:1 [ "x-default" => "1" ] "published" => array:1 [ "x-default" => "1" ] "uid" => array:1 [ "x-default" => "1" ] "owner" => array:1 [ "x-default" => "1" ] "default_langcode" => array:1 [ "x-default" => "1" ] "revision_translation_affected" => array:1 [ "x-default" => "1" ] ] #validated: false #validationRequired: false #loadedRevisionId: "2166" #revisionTranslationAffectedKey: "revision_translation_affected" #enforceRevisionTranslationAffected: [] #isSyncing: false +in_preview: null }